Milano | Italy
Sottotitolo collezione scarzella
Art is the passion of Giovanni Scarzella, but also his work, in particular as regards the relationship between art and digital. Founder of meduse agency (www.meduse.agency), a consultancy agency in the field of digital tranformation, Scarzella has created artbag digital agency (www.artbag.it) to support the digitalisation of institutions working in the contemporary art field. He is also the creator of Archeto (www.archeto.it), a digital archiving tool for works of art dedicated to collectors, artists, galleries and artist archives.
His passion for collecting started in 2012 in Bologna. "On the occasion of the fair Arte Fiera, I decided to acquire a work by the Italian artist Fabrizio Cotognini", says Scarzella, "capturing an extraordinary poetic that over the years has been demonstrated by a career full of exhibitions and awards, including the winning of the Cairo award in 2018 ". Since then Scarzella has begun to attend many national and international fairs with his wife Camilla Previ, an art historian, with whom he shares this passion, looking in particular at emerging artists, whom he selects and supports over time.